Self Glorification Of Radio Show Call-Ins???

The other day, my Dad and I were discussing about the motivation behind some of the radio show call-ins, especially those that occur during traveling peak hours where the roads are mostly packed with cars causing dreadful traffic jams.

As an active participant in everyday KL traffic, I've had my fair share of being stuck in traffic jams normally relying on the radio for entertainment. I've always wondered about the motivation behind some of the people who call in during radio talk shows. Obviously, they do not obtain any direct benefit by calling in other than perhaps getting their name mentioned on-air.

So, why exactly do they do it? Could it really be a pure good intention to notify their other fellow motorists of impending traffic jams so that they would be able to avoid them or could it be the thrill of getting their name mentioned over nationwide radio?

I guess I will never know the exact reason but I would like to think that their intention is indeed to do a community service and advise their fellow drivers to avoid potential traffic jams that might extend the travel duration significantly.