Thursday, August 17, 2006

How Charitable Are You???

I've just come to realise the beautiful symbiotic relationship between charity events and individuals or corporations who are in a position to contribute. I was listening to the radio this morning advertising the charity event organised by Force Of Nature called Yogyakarta Quake Aid 2006.

As all proceeds from ticket sales will go towards the Quake Fund, that does mean that all the artists performing that night would not receive any financial compensation and there would have to be other sponsors involved for event organisation, food, etc.

Besides contributing to a good cause, i'm sure everyone involved will receive some kind of positive recognition in terms of being charitable and their willingness to donate their time and effort to such an event. I'm sure some corporations who sponsor the event will also be eligible to certain tax breaks as granted by the government.

Hence, the sceptic in me couldn't help but wonder whether all these people participating in this event were truly sincere in raising money for the Quake Fund or are they helping merely to gain social recognition for themselves or their corporation..

Dont get me wrong, I'm not saying everyone is insincere. Just that I can't help but think whether there are one or two bad apples in the bunch that are only interested in promoting themselves as 'charitable' in the eyes of the general public.

Nevertheless, regardless of their intention, the main objective will still be achieved that would be to raise more money for the victims of the Quake Fund; and at the end of the day, thats the most important thing after all.

--@--

I just found out that Italiannies had a 'All-The-Pasta-You-Can-Eat" promotion every Wednesday for RM19.90++!! I so want to go but wonder whether it's still on...

No comments: